Colonial Life & Accident Insurance

@ColonialLifeNews

Social Media Growth Strategy – Organic, Data-Driven Campaign
Led end-to-end content strategy, creation, and analytics for a corporate social media account, resulting in a 88% follower growth—achieved entirely through organic efforts, with no paid promotion. Maintained an engagement rate of 3–5%, consistently aligning with or exceeding industry benchmarks. Content was informed by performance data, audience insights, and iterative testing to optimize visibility and user interaction.

Platform: Instagram
Target Audience: 1099 Independent Agents, W2 Territory Support Staff

Colonial Life Benefits Learning Experience (BLE)

Scalable Microsite Design System
Designed and launched a fully customizable microsite template to support Colonial Life agents in driving benefits enrollment participation for their clients. Tasked with modernizing a legacy solution, I led the end-to-end process: conceptualizing the user experience, developing the design system, and ensuring full brand alignment, accessibility, and cross-platform functionality.

Built on a third-party platform optimized for non-developers, the template enabled account teams to quickly deploy personalized, client-branded microsites at scale—dramatically improving turnaround time and consistency across campaigns.

Tools: Adobe Creative Suite, HTML/CSS, Ceros
View Sample

Colonial Life Sales Communication

Design Strategy – Enterprise Email Ecosystem
Spearheaded the visual and structural design strategy for a company-wide sales communications initiative reaching 8,000+ employees and independent agents. Developed a suite of scalable, branded email templates tailored for both broad and segmented audiences, enabling more consistent and efficient communication. Collaborated closely with communications managers to ensure high-impact layouts that drove engagement and aligned with business goals. This initiative streamlined the campaign creation process and elevated the quality of internal sales enablement materials.

Tools: Adobe Creative Suite, Microsoft 365
Scope: Internal sales communications, audience segmentation

Colonial Life Digital Postcards

Enterprise-Level Communication Tool
Conceptualized and designed the Colonial Life Digital Postcard, a customizable benefits communication tool built on the Flimp platform to streamline coordination between client managers and benefits counselors. Originally launched in 2018 and later modernized in 2020, the solution evolved to include both responsive and static layouts—enhancing accessibility and user experience across employer-specific campaigns.

The template enabled fast, branded deployments without technical lift, resulting in over 10,000 digital postcard communications and contributing to $10M+ in premium revenue in 2020 alone. Its effectiveness led to company-wide adoption and eventual expansion into the Unum enterprise model in 2021.

Platform: Adobe Creative Suite, Flimp Communications
Outcome: High-volume adoption and measurable revenue impact

University of South Carolina Housing

Annual Housing Move-In Guide Packet

Student Welcome Packet Campaign – Print & Digital Orientation Experience
Led the end-to-end design and production of the annual move-in welcome packet for 1,500+ incoming students at the University of South Carolina. Each packet featured personalized information on on-campus housing, residential learning communities, and essential packing guidance—all designed to ease the transition into college life.

Beyond print, the campaign expanded into a coordinated social media rollout that helped reinforce the brand’s tone of warmth and belonging. I owned concept development, visual design, and production execution, ensuring consistency across channels and touch points.

Tools: Adobe InDesign, Illustrator, Photoshop
Deliverables: Personalized mailer + social campaign assets

University Housing Print Suite

Multi-Channel Recruitment & Student Engagement Collateral

Designed a comprehensive collection of print materials supporting University of South Carolina’s Housing department across recruitment, housing selection, and student onboarding initiatives. Collateral included brochures, flyers, postcards, signage, and promotional items—all crafted to communicate key deadlines, showcase residential communities, and guide students through the housing process with clarity and visual appeal.

The visual system was tailored to maintain brand consistency across multiple formats while adapting messaging for both prospective students and current residents. Collaborated closely with student affairs teams to ensure each piece aligned with evolving goals for enrollment, inclusion, and campus experience.

Tools: Adobe InDesign, Illustrator, Photoshop
Deliverables: Housing selection brochures, community spotlight flyers, promotional materials, apparel, and event signage